Iron Maiden Launch New Hallowed Beer

October 4, 2017

Iron Maiden show us behind the scenes of making their new Hallowed beer.

The band have joined forces with Robinsons brewery again to create a new Belgian-style beer. This follows their successful ales The Trooper and Red ‘n’ Black porter.

They have uploaded a video which shows Bruce Dickinson with the Head Brewer Martyn Weeks and Technical Brewer Alistair Rushton. Bruce heads into the laboratory to learn more about the yeast and the importance of the strain for this style of beer. We’re then taken to the final product which Bruce describes like a beer connoisseur.

“That is something which is a thing of beauty. I’ll tell you what, I’m really proud of that,” Bruce says of the beer.

Iron Maiden Hallowed beer is now available online via the Robinsons Brewery Website.

Dickinson is also releasing his autobiography this month called What Does This Button Do? which is available for pre-order below.
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