I was the creative director and editor of the rock n roll drinks magazine The Carouser. A celebration of London’s nightlife paired with a passion for rock music. I lead a small team of freelancers to a biannual print magazine, webzine and online presence.
Full Creative Direction | Art Direction & Photography | Design & Branding | Copywriting | Social Media
art direction & photography
Every issue of The Carouser was based on a theme. The last and final copy was one of the most colourful, being entirely based around the psychedelic year of 1967. I handled the cover illustrations, design and photography while my team provided me with the editorial content.
Design & Branding
As creative director, I oversaw the website design, editorial design of the magazines and the graphics for online use. I made sure that the branding and design was cohesive across all platforms.
COPYWRITING
email series
I created a ten-email-series that takes the Carouser’s subscribers through 60s music, year by year. The aim was to create a feeling of time travel with stories and news featured in each email. It boosted The Carouser’s click rate and became a very successful campaign.
Social Media
The Carouser’s social media serves as a window into the world of 60s & 70s rock n roll by using images of the past with engaging captions.
In a world of Kardashians, be a Joan Jett pic.twitter.com/AehG8RhrnA
— The Carouser (@TheCarouseruk) April 14, 2018
It's 2018 and I still listen to 60s & 70s rock 🎸 pic.twitter.com/dJtW3oO28Y
— The Carouser (@TheCarouseruk) January 6, 2018
My neighbours listen to the Rolling Stones every morning... whether they like it or not. pic.twitter.com/wjxSfCYPEc
— The Carouser (@TheCarouseruk) 10 April 2018
