Iron Maiden Announce New Beer

July 5, 2017

Iron Maiden have announced a new beer to add to their collection.

The band have teamed up with Robinsons Brewery again to produce a new Belgian-style beer called Hallowed. It will be brewed in England at 6.0% abv and served in a 330ml bottle. They will also be using a Belgian yeast which is a first for Robinsons who haven’t changed their yeast since 1942.

Bruce Dickinson commented, “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”

Dickinson has been working with Robinsons’ head brewer Martyn Weeks on the new beer. Weeks said, “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

The new beer will follow on from previous beers Trooper, Trooper 666 and Red ‘n’ Black. The original trooper has sold over 15 million pints since 2013. Like these beers, Hallowed will adorn the band’s mascot Eddie on the label. He’ll be robed in monk clothing in a nod to the Trappist brewing tradition in Belgian.

Hallowed will be available this October and for limited time only. The information on where to get the beers will be released via the Iron Maiden Beer and Robinsons Brewery‘s social media accounts.

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