60s Dolly Girls was a fashion trend when girls would dress up in childrens-style clothing. Discover the trend and find out how to pull it off in the 2020s.
Any fashionable adult woman I know would rather wear a bra made out of wet sponges than be seen shopping for themselves in the children’s section of a clothes store. Yet, in the ’60s, wearing a dress designed for a 6-year-old would be considered trés chic.
Cute, girly dresses, pastels and frills were on-trend. Dolly Girls were claiming back their feminity and getting in touch with their “cute” side.
Yet, in the same breath, one of the staples of the Dolly girl style was the mini skirt as popularised by Mary Quant. Mini skirts revealed more leg than had ever been seen in Western history before. They made men remain in their seats for a while longer, made grandparents cry and put most parents off their pop tarts. It was very risqué to be a part of a fashion trend that resembled little girl’s clothing.
Discover more about the key dolly girl fashion trends here.
4 Comments
Great article, I love and wear 60s fashion but I wanted to add that the Japanese lolita fashion you mentioned was actually started in the same vein as dolly style. Women were sick of the male gaze and they wanted to dress for themselves and embrace femininity without being viewed in a sexual way. Most people who wear lolita fashion can say that it is feminist af!
Great article, but I wanted to add that the Japanese lolita fashion you mentioned was actually started in the same vein as dolly style. Women were sick of the male gaze and they wanted to dress for themselves and embrace femininity without being viewed in a sexual way. People who wear it can agree it’s feminist af!
Hi, this is exactly the style advice I’ve been looking for! thanks so much for writting these! but what do you mean “dodgy reasons lolita style caught on in japan”? because everything I’ve researched says it has similar origins to this dolly style. I’m just curious about where you learned that.
Hiya! Thanks for pointing this out. When I was researching this post I read that Lolita fashion was based on trying to look like a child and that’s why it was named after the book. But thinking about it now, I’m sure there’s a million different reasons for someone wearing the style other than what I read. Who am I to say? I don’t think I personally know enough about Lolita style to make a statement like that so I’ve removed it! xx