The Now – Too Hot To Handle Album Launch
September 27, 2024
The now - too hot to handle album launch
On behalf of SCS Agency, I orchestrated an immersive, multi-faceted campaign to launch The Now’s debut album, Too Hot To Handle. Harnessing my passion for music and creative storytelling, I crafted an engaging narrative that resonated with fans and increased their reach by 125%.
In addition to overseeing all content creation, I forged strategic partnerships with a notable hotel and an influencer in the rock music scene. These collaborations elevated the band’s profile and made sure the band were firmly on the radar.
Social Content | Collaborations | Photography
Social
I worked with The Now, coming up with content concepts, filming and directing content to help generate reach and promote their new album release.
@thenowmusic Well the last rating was a fail 🫠 #swansea #southwales #askingstrangers ♬ original sound - thenowuk
@thenowmusic Which song has the best walk? 🚶♂️ #indierock #rockmusic ♬ original sound - thenowuk
Collaborations
I outreached to other content creators to collaborate on content and increase The Now’s reach.
@thenowmusic #duet with @Lauri Norris #supportlivemusic ♬ original sound - Lauri Norris
Photography
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