Morello Vintage

August 20, 2024

Morello Vintage

As the Creative Director for Morelo Vintage, I drove the brand’s creative vision, drawing inspiration from the iconic sixties subculture to showcase our unique collection of vintage clothing. By infusing elements of this vibrant era into our marketing campaigns, I effectively captured the essence of the brand while fostering a sense of nostalgia and authenticity.


Through my strategic leadership and creative direction, Morelo Vintage emerged as a prominent player in the sustainable fashion scene, offering a thoughtfully curated selection of garments that resonate with style-conscious individuals seeking a connection to the past with a modern twist.

Creative Direction | Photography & Art Direction | Graphics & Branding | Social

Art Direction & Photography

Morello Vintage was appealing to female customers who had a love for individualism and a flare for nostalgia. I directed every campaign for each season and the catalogue shots.

Graphics & Branding

I created the logo inspired by Mary Quants logo. I made sure the graphics and brand translated across tangible marketing materials and website.

Video

I created and directed the short from content for tiktok and Instagram. 

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