How To Dress Like It's The Sixties
I wrote a book tapping into the Sixties Fashion niche. I teamed with Graphic Designer Lily McStocker to design the cover and it was published with 5 star reviews on Amazon. Naturally I directed the campaign for the launch by handling the photography, social posts and PR outreach.
Creative Direction | Art Direction | PR Campaign | Social
Art Direction
I handled and directed the photography and artwork for the book and marketing campaign. My vision was to make it retro but fun to appeal to girls who maybe interested in sixties fashion.
PR & SEO Campaign
To make sure the book had the biggest reach and appeal to readers, I began a blog posting campaign that would help with SEO and getting infront of avid readers. I worked with Vintage Woman magazine to write articles about the book’s subject theme.
Social
As the author, I used my personal social media accounts to promote the book and create sixties themed posts. One post reached over 50k accounts organically on it’s own and over 500k in one month leading to a successful book launch.
@mandy_morello The immortal style of Anna Karina #annakarina #frenchnewwave #styleinspiration #1960sfashion #60sfashion #sixtiesfashion #outfitinspo ♬ Roller Girl - Anna Karina
